About

Throughout his career, Bryan Thatcher has pursued innovation above all else—which makes him the perfect choice to lead Fusebox’s diverse team of creative and technical minds. Every day, he challenges and inspires those around him to create some of the industry’s most game-changing solutions.

A native New Yorker and proud Brooklynite, Bryan began his career with a BFA in Graphic Design from the School of Visual Arts. From there, he founded his first digital design studio, Twelve Point Rule, in 1989. The Twelve Point Rule team brought new meaning to the term “early adopter” when they became one of the first studios to produce fully digital designs. For the next decade, their reputation continued to soar as a result of successful projects and ventures with clients in the sports, entertainment, and fashion industries. This led to a string of coveted industry awards, and the birth of even bigger plans—again, with Bryan leading the charge.

In 1995, the studio expanded their services to include interactive design and development projects for notable clients such as Nickelodeon, Time Warner, and Chase. In time, the tiny ten-person digital design studio swelled to a staff of 100… and Fusebox was born. This new incarnation led to work with some of the most revered names in finance, media, and entertainment, including JPMorgan Chase, MTV, CNN, ESPN, and Carnegie Hall.

Bryan has continued to establish himself as a true digital visionary and industry pioneer since then by heading up a series of risk-defying startups. In 2000, he launched uDefine, a “find engine” that changed the way users could pursue online content. The market collapse in 2001 introduced significant challenges to the project, but Bryan was nowhere near done pushing the boundaries of innovation. In 2006, he launched Empressr, a rich media “software as a service” that received immediate industry acclaim, and broke the mold for presentation software tools.

2009 has brought the launch of LockerBlogger, a sports-focused social network that connects avid fans with their heroes in a uniquely interactive environment.

In addition to his ever-growing resume of digital and creative achievements, Bryan is widely respected for his work with the community. His recent involvement with the Founder Institute speaks to his belief that the status quo of startup incubation and development needs to change in profound ways. He also speaks regularly on marketing and branding to a variety of audiences, both corporate and academic.

When he’s not working on his latest venture, Bryan enjoys life with his wife and daughter in the midst of Manhattan’s 24-hour-a-day energy. He also enjoys photography, design, architecture, surfing at his favorite beaches, and immersing himself in emerging social technologies.