Excited for the the new semester of the Founder Institute. I’ll be mentoring 10 sessions in 4 cities, the first kicking off in 2 weeks in San Diego, the topic is Naming and Branding, I’m also mentoring the same topic this January in Seattle. The Institute is also holding sessions in New York City and Washington DC. So go check out the scheduled and apply to start your next company. Washington DC applications due 11/24/09, Seattle applications due 11/27/09.
Tag: marketing
Cluetrain A Day for 2009
My Friend @alexknowshtml aka Alex Hillman has taken on an awesome ambitious project on his blog dangerouslyawesome of summarizing each of the 95 theses of The Cluetrain Manifesto. This is both in celebration of the 10th anniversary of the Cluetrain and to incite people into discussion. Wow, so far it has been great, I’m spreading the word on making this a daily stop on the internetz for all.
I figure the first 3 months of the year is a pretty solid commitment to anything. Lucky for me, I’m not committing to the gym, or to eat better (though I hope to do that anyway). I’m committing to working my way through the 95 theses of The Cluetrain Manifesto to riff, expound, and hopefully ask new questions about what they mean today.
This is a must read if you are concerned with your future and your own success
The Montauk Monster, Real or Clever marketing hoax?
I spend my weekends in Montauk and have been for the last 8 years or so, I have a lot of friends that are both locals and weekenders. I did a little calling around about The Montauk Monster and not to my surprise, no one knows anyone who has see the alleged Monster.
So I decided to take a closer look at the picture
I opened it in PhotoShop and took a look at the Embedded meta data, there is none, someone took the time to strip out all the meta data, except this one line
JFIF Ducky Adobe d
compared to the first few lines from mLeicaca
Exif II* LEICA D-LUX 3 H H Ver.1.0 2008:06:23 16:16:07 PrintIM 0250
The first few from a created PhotoShop files
JFIF H H Exif Adobe Photoshop CS3 Macintosh 2008:07:31
and what happens when you open an image and resaved in PhotoShop
JFIF H H Exif LEICA D-LUX 3 Adobe Photoshop CS3 Macintosh 2008:07:31 13:57:03 PrintIM 0250
Next I took a closer look at the image itself, starting with the neck
Notice in the zoom the resolution appears to be different than the surrounding pixels and they are slightly smoother than the other pixels
Then take a look at the front leg some strange pixel stuff going on here
And some more pixel mischief on its back
and then the beak
I can see some more manipulation here
So a clever hoax? I belive so.